For years, conservative groups and corporate leaders argued that the U.S. government would be better if it were run like a business.

For President Donald Trump, who has controlled his own businesses for decades, that looks like taking an increasingly active role in individual corporations’ affairs, from manufacturing to media to tech firms.

And corporations are meeting the demands of a president who is more freely exerting his powers than he did the last time he was in office. At Trump’s urging, Coca-Cola said it would produce a version of its namesake soda with U.S.-grown cane sugar. Paramount paid millions to settle allegations Trump levied against CBS’ venerated “60 Minutes.” Two major semiconductor makers agreed to give the government a cut of their sales in China. The CEO of Intel met with Trump soon after the president called on him to resign.

“It’s so much different than the first term,” said a Republican lobbyist whose firm represents several Fortune 500 companies, who spoke on condition of anonymity to speak candidly. “He’s just acting like a businessman. In his first term, I think he was trying to cosplay as a politician. He’s more comfortable in his own skin, too. He can explain deals better.”

Trump’s role represents a break with past administrations that may have been unwilling or unable, politically, to bring similar pressure to bear on businesses. In the past, small-government conservatives once accused previous Democratic administrations of attempting to “pick winners and losers” by trying to regulate industries. Trump today stands downstream of a bolder right-wing movement that calls for enhanced state intervention in corporate affairs.

Trump has said the corporate concessions are intended to boost the U.S. economy.

And the White House, in a statement, reinforced the idea that Trump’s involved approach to private-sector dealings is a key part of his economic agenda.

“Cooled inflation, trillions in new investments, historic trade deals, and hundreds of billions in tariff revenue prove how President Trump’s hands-on leadership is paving the way towards a new Golden Age for America,” White House spokesperson Kush Desai said.