Key Points

• The director disposed of 93,750 shares for a total value of ~$2.2 million across transactions on August 18 and August 19, 2026.

• The sale reduced his total direct and indirect equity holdings by 87%.

• The transaction was executed indirectly through SFTC, LLC, an entity owned by The Silbermann 2012 Irrevocable Trust.

• The disposition was conducted under a Rule 10b5-1 trading plan and followed the exercise of derivative securities.

• 10 stocks we like better than Pinterest ›

Director Benjamin Silbermann reported a sale of 93,750 shares of Class A Common Stock in Pinterest, Inc. (NYSE:PINS) in an SEC Form 4 filing.

Transaction summary

MetricValueTransaction value~$2.2 millionShares sold (indirectly held)93,750Post-transaction shares (directly held)13,996Post-transaction value$327,366.44

Transaction value based on SEC Form 4 weighted average sale price ($23.26); post-transaction value based on Aug. 19, 2026, market close ($23.39).

Key questions

• What governed the timing and execution of this transaction?The sale was effected pursuant to a Rule 10b5-1 trading plan that Benjamin Silbermann adopted on Feb. 27, 2026, which allows for scheduled dispositions.
• What was the price range for the shares sold in this filing?The weighted average price of $23.26 reflects multiple open-market transactions executed at prices ranging from $22.96 to $23.61 per share.
• What is the insider’s remaining exposure to the company?While his direct Class A equity position stands at 13,996 shares, Silbermann maintains significant exposure through derivative holdings, which include ~1.2 million direct and ~78.4 million indirect derivative units.
• How has the stock performed leading up to this disposal?Pinterest shares yielded a negative one-year return of 34% as of the Aug. 19, 2026 transaction date, with the stock priced at $23.06 as of the Aug. 18, 2026 market close.

Company Overview

MetricValueShare Price (as of market close 2026-08-18)$23.06Market Capitalization$14.7 billionRevenue (TTM)$4.6 billionNet Income (TTM)$248.9 million

Company Snapshot

• Pinterest operates a visual discovery platform that generates revenue primarily through advertising, allowing brands and businesses to reach users through sponsored content, product placements, and targeted promotional campaigns across its diverse content formats, including video, product, and concept-based Pins.
• The company employs sophisticated visual machine learning algorithms to deliver personalized recommendations and content discovery experiences, creating a network effect that enhances user engagement and retention while simultaneously increasing the value proposition for advertisers seeking to reach highly engaged audiences.
• Pinterest serves a global user base spanning consumers seeking inspiration in lifestyle, culinary, fashion, home décor, and do-it-yourself projects, as well as businesses and content creators who leverage the platform to reach engaged audiences interested in visual content and product discovery.

Pinterest, Inc. operates as a leading visual discovery platform with a market capitalization of $14.7 billion and TTM revenue of $4.6 billion, serving millions of users globally through its proprietary visual search and recommendation technology. The company’s competitive advantage stems from its sophisticated machine-learning infrastructure, which enables highly personalized content discovery and positions it as an attractive advertising channel for brands targeting engaged, intent-driven consumers. With 5,116 employees based in San Francisco, Pinterest has established a scalable business model that converts user engagement into advertising revenue while maintaining a differentiated position within the digital content and social media landscape.

What this transaction means for investors

Investors should always remember that insiders sell for many reasons, many of which have little to do with a company’s overall prospects. Therefore, it’s always best to dive into a company’s fundamentals before jumping to any conclusions regarding an insider sale. With that in mind, let’s have a closer look at Pinterest (PINS) stock.

To begin, we must acknowledge that Pinterest stock has not performed well over the last five years. Since 2021, PINS stock has delivered a total return of -57%, equating to a compound annual growth rate (CAGR) of -15.4%. By contrast, the S&P 500 has generated an 85% total return, with a 13.1% CAGR over the same period.

As for fundamentals, most appear strong. Revenue has grown at an average year-over-year rate of 16% over the last five years. However, several headwinds have contributed to the stock’s unimpressive returns since 2021. For one, the company’s North American user growth has stalled. Users from this region are most coveted by advertisers and are also the most lucrative for Pinterest. Consequently, the flat user growth is concerning to many investors. In addition, macro conditions such as tariffs and inflation have led some retailers to cut back ad spending, which can weigh on Pinterest.

In summary, Pinterest remains an intriguing growth stock. Its business model continues to drive solid revenue growth. However, if the company can’t reinvigorate its user base in the key North American market, the stock may continue to struggle.

Should you buy stock in Pinterest right now?

Before you buy stock in Pinterest, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Pinterest wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $429,223!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $1,318,055!*

Now, it’s worth noting Stock Advisor’s total average return is 965% — a market-crushing outperformance compared to 212% for the S&P 500. Don’t miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of August 22, 2026.

Jake Lerch has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Pinterest. The Motley Fool has a disclosure policy.